Attitudes Toward Foreign Copyright Game Shows on Free TV Channel of Program Viewers in the Bangkok Metropolis Zone

Jackapan Witchuprapaporn, Montajula Suvattanadilok, Nuttawut Rojniruttikul

Abstract


The objective of this research is 1) to study the attitudes towards foreign copyright game shows on free TV channel of program viewers in the Bangkok Metropolis Zone, and2 ) when compared with attitudes towards foreign copyright game shows on free TV channel of the program viewers in the Bangkok Metropolis zone under personal factors classification. The 400 representative samples used in the research were viewers of foreign copyright game shows on free TV channel in the Bangkok Metropolis zone and a questionnaire was applied as the study instrument. The findings of the research results indicated that the attitudes toward foreign copyright game shows on free TV channel of the program viewers in the Bangkok Metropolis zone on the aspect of content, form and value of game show, the aspect of presentation, the aspect of key role player, and the aspect of viewer participation, was at a high level for all of 4 aspects. In addition, the program viewers with different personal factors of age, educational level, occupation, monthly income and marital status, had different attitudes towards foreign copyright game shows at 0.01 of statistically significance level. Program viewers with different genders had attitudes toward foreign copyright game shows that were indifferent.

Keywords


Foreign Copyright Game Shows; Attitude; Personal Factors

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