Strategic Innovation Capability and Firm Sustainability: Evidence from Auto Parts Businesses in Thailand

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Keywords:
Strategic Innovation Capability, New Idea Enhancement, Proactive Activity Support, Market-Driving Encouragement, Risk-Taking Circumstance Acceptance, Dynamic Adaptation Commitment, New Product Establishment, Business Operational Excellence

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Pankom Sriboonlue
Pankom Sriboonlue earned his M.B.A. from University of Wales Institute, Cardiff, UK in 2007. Currently, he is a Ph.D. (Candidate) in Management at Mahasarakham Business School, Mahasarakham University Thailand.
Phaprukebaramee Ussahawanitchakit
Dr.Phaprukebaramee Ussahawanitchakit earned his Ph.D. from Washington State University, USA in 2002. Currently, he is an associate professor of accounting and Dean of Mahasarakham Business School, Mahasarakham University Thailand.
Saranya Raksong
Dr.Saranya Raksong earned her Ph.D. from Curtin University of Technology, Australia. Currently, she is a Director of Graduate Studies and Research at Mahasarakham Business School, Mahasarakham University Thailand.

Abstract

Innovation capability has been recognized as one of the key capabilities which influence organizational success and survival However, the comprehensive reviews and explanations of strategic innovation capability are still limited. The aim of this study is to investigate the relationship among strategic innovation capability’s dimension and, its consequences. The results were derived from a survey of 126 auto parts businesses in Thailand. The regression analyses suggested that strategic innovation capability dimensions consist of new idea enhancement, proactive activity support, market-driving encouragement, risk-taking circumstance acceptance, and dynamic adaptation commitment which have an important positive effect on firm sustainability. Likewise, the finding has shed light on the mediating role of stakeholder involvement exaltation. Moreover, theoretical and managerial contributions, conclusion, and suggestions for future research are interesting to be discussed.

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How to Cite
Sriboonlue, P., Ussahawanitchakit, P., & Raksong, S. (2015). Strategic Innovation Capability and Firm Sustainability: Evidence from Auto Parts Businesses in Thailand. AU-GSB E-JOURNAL, 8(1). Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/1456
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Vol. 8 No. 1 (2015): AU-GSB e-JOURNAL (June 2015)
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Articles
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